Store Analytics

Are you reviewing the analytics on your website?! How do you know if your website is performing well?
Here are some benchmarks to review:
  • Monthly sessions: this tells you how many people visited your site
  • Device type: mobile vs desktop
  • Average order value: on average, how much are people spending?
  • Conversion rate: how many people visit your store and convert to a purchase
  • Cart abandonment rate: how many people add to cart then drop from cart
    Another pro tip I wanted to share is to enable social login. If I have to create an account on a website, but the option to login with Facebook doesn't exist, I'm outta there!
    Check out your analytics and report back!

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