MARKETING + BIZ

Sales Numbers - Feelings Aren't Facts

I hear this a lot. "Sales are down". My first question is ok, "what numbers are you looking at exactly?" In order to best determine WHY numbers are down, we...

It's All In The Details

Just dropping in to remind you that if you sell clothes YOU NEED SIZING INFORMATION ON EVERY SINGLE PRODUCT. Louder for the people in the back YOU NEED SIZING INFORMATION...

Pictures That Convert

Pictures That Convert
Can anyone give me an example of a billboard you saw while driving in the past 24 hours? If you've been driving for 10+ years, I would imagine that would...

Serve Your Ideal Customer The Perfect Pizza

Everyone loves pizza. 🍕 However, not everyone loves the SAME pizza. Some of us go for a slice of cheese with pineapple dipped in ranch. Some of y'all are ordering a meat...

📬 Shipping Thresholds 📬

Raise your hand if you have a free shipping threshold! 🙋🏻‍♀️ Raise your other hand if you used a formula to determine that threshold! 🙋🏻‍♀️ It's ok if you didn't....

Website Audit

When was the last time you went through your website with the perception of a customer who has never shopped with you before?  Sometimes it's easy to overlook certain details customers need...

FBI Agent In Your Phone or Data Tracking?

FBI Agent In Your Phone or Data Tracking?
I know it seems like we all have an FBI Agent that lives in our phones and I hate to break it to ya, but it's really just insanely detailed...

Plan To Win

Plan To Win
I wanted to share something that's been really really helpful for me lately - creating a schedule for sales. I'm sure this is not the first time you've heard it,...

MONEY MONEY MONEY

MONEY MONEY MONEY
Raise your hand if you worship at the church of Profit First!  Whenever I bring this up to people, they always say, "I can't do it because I have to pay...

The Most Important Part Of Starting A Business

I'm gonna get right to it.  The most important part of starting a business is being very clear on who you want as your target customer. Notice I said who you WANT as your target...

5 Facebook Advertising Tips

Running Facebook ads is very complex, I know lots of people want to tackle it on their own, which is great! You will 100% feel like you're wasting money while...

iOS 14.5.1 and how it affects your business

Yep, its time to update your iPhone again and this time you REALLY want to pay attention.  Trevor Noah did an amazing job explaining this update on The Daily Show...

MONDAY MATTERS - Get Started

You have this great idea, you KNOW it would be successful, you've told trusted friends about your idea and you've received epic feedback about the nuts and bolts of it,...

You don't eat the fruit the day you plant the seed!

Something to keep in mind when you hire a social media service to help you with your business - even though you might already have an existing business, they are...

Store Analytics

Are you reviewing the analytics on your website?! How do you know if your website is performing well? Here are some benchmarks to review: Monthly sessions: this tells you how...

You Are Not Your Customers Banker

Friendly reminder: you are not your customers banker. Lemme say it again. You are not your customers banker! Everyone on this planet will tell you they wanna buy a shirt...

How much should I spend on ads?!

That is the magic question right?! The answer: It depends on your realistic goal. Yes I know everyone wants more sales at the end of the day, but you need...

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